A clearer customer decision
Dates, trailer categories, individual specifications, pricing and hire requirements are presented in a deliberate order so customers can choose with fewer unanswered questions.
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Case study
UMOVE Trailer Hire
A complete rebuild of an existing trailer-hire website, paired with a faster, more dependable experience for customers and the business owner.
01 / The challenge
UMOVE already had a live website and an established way of working, but the previous setup had become slow and unreliable. Customers still needed to understand a varied trailer fleet, choose suitable dates, see a clear price and book with confidence, while the owner needed a dependable system that made the day-to-day work of managing hires quicker and easier.
02 / Our approach
We remade the existing website around the parts of the business that already worked, then rebuilt the customer and owner experiences as one connected platform. Customers can move through date-led availability, fleet filtering, individual trailer details and clear hire guidance, while the owner has a custom operational experience designed around the way UMOVE actually runs.
03 / What matters
- Date-based availability across the trailer fleet
- Trailer categories, detailed listings and clear hire pricing
- Booking, extras and online payment journey
- Customer guidance covering collection, towing and required documents
- A custom owner experience for bookings, communications and day-to-day hire management
- Sales areas for new and used trailers alongside the hire platform
04 / The outcome
UMOVE kept the value and identity of its established website, but moved onto a remade platform that is faster and more reliable than the previous host. Customers now have a clearer route from dates and trailer choice through extras, payment and collection guidance, while the owner has a purpose-built operational view of bookings, availability and communications.
05 / What this demonstrates
This was not a website created from a blank page. The project took an existing site and business process, rebuilt them on a stronger foundation and created a custom owner experience alongside the public booking journey.
A better home for the existing site
The established website was remade on a faster, more dependable foundation, improving reliability without discarding the parts of the business that already worked.
Built around the owner
Bookings, payments, extras and communications sit inside a custom operational experience shaped around UMOVE's real day-to-day work.
Interface highlight
The remade experience
The finished site gives customers a clearer route through the hire process and gives the owner a faster, more reliable way to run it.
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