A guided route for newcomers
The starting point is what the computer needs to do, using plain language and progressive questions instead of expecting customers to understand component names immediately.
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Concept study
Personal PCs
An early business concept exploring a clearer way to specify and quote a custom computer.
01 / The challenge
Custom PC buying can become intimidating quickly. Component names, compatibility and price trade-offs create friction for newcomers, while experienced buyers still expect meaningful control.
02 / Our approach
We explored a guided journey that starts with the customer's intended use and confidence level, then progressively introduces the choices that matter. The concept balances helpful language for first-time buyers with room for more specific requirements.
03 / What matters
- Guided requirement gathering
- Plain-English explanation of technical choices
- Custom specification and quotation journey
- Responsive interface concept
04 / The outcome
This remains a concept rather than a claimed commercial client launch. Its value is in the product thinking: translating compatibility, performance and budget decisions into a journey that can serve very different levels of confidence. It demonstrates how Daymark approaches a specialist service before visual design begins—by understanding the decisions, risks and information customers need.
05 / What this demonstrates
Personal PCs explores how one experience could support a first-time buyer who wants reassurance and an experienced customer who wants control, without forcing either person through the wrong journey.
Control for advanced buyers
More experienced customers can move towards specific component choices and detailed requirements without losing the structure needed for an accurate quotation.
A better enquiry for the business
The journey is designed to produce a more useful brief—budget, intended use, priorities and component preferences—so the eventual conversation begins with meaningful information.
Interface highlight
An honest concept study
The value here is the interaction thinking: reveal complexity at the right moment and help different levels of customer reach a useful specification.
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