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Concept study
EcoShine Leeds
A friendly, environmentally conscious cleaning concept designed to make a local service feel approachable and easy to book.
01 / The challenge
A cleaning business needs to communicate reliability and practical value quickly, while an environmental position can easily become vague or overpower the service itself.
02 / Our approach
We balanced a softer, hand-drawn visual language with a clear service structure. The environmentally conscious message supports the offer rather than replacing useful details about what is cleaned, where and how to enquire.
03 / What matters
- Responsive single-page concept
- Clear service categories
- Local and environmental positioning
- Simple enquiry journey
04 / The outcome
The concept shows how a sustainability-led brand can feel warm and distinctive while still answering the practical questions that drive local enquiries.
Organic shapes and a lighter tone carry the brand, while a disciplined page structure keeps services and next steps easy to find.
Interface highlight
Friendly without becoming vague
Organic shapes and a lighter tone carry the brand, while a disciplined page structure keeps services and next steps easy to find.
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